Thursday, 28 November 2019
Thursday, 3 October 2019
Thursday, 12 September 2019
L01: Visual effects in media
Special Effects -
- Props -
- Stunt Props - Sugar glass bottles
- Models - Spaceships
- Makeup - Edward Scissorhands (Scars)
- Mechanised Props
Visual Effects are digital effects that are created in post-production (after all the recordings) They are created to make scenes hyper real, this gives a suspense building effect, excitement and worry for the viewer/audience
Special Effects are done on set, such as pyrotechnics
Rotoscoping -
CGI - Computer Generated Image
Mattes - Painted Scenery
Uses of VFX to enhance engagement
- Increases Visual Appeal
- Increases likelihood to watch it again, as adverts can be more cinematic
- VFX can technically create camera angles that would be too costly / risky to create in real life
- Keeping up to date with effects allows companies to date with audience expectations
- Hyper realistic ideas of products make them more desirable ( For example: Coca Cola)
- Can contextualise the product in a world that does not exist / no longer exists (Informs Narrative)
- Can save the advertisers money
Idents
What is the purpose of ident? The purpose of ident is to show the viewer that the producers o these channels and shows have a humours side towards all of this and values that we connect with on day to day life
How can visual effects assist the brand of a channel or product? - Visual Effects can create the product to look Hyper Real, this makes the product more appealing and appetising towards the target audience and real them in towards purchasing the product.
This videos use of visual effects enhance the video through suspense of the change 4 logo building up, the video is meant to be linked to aliens, through this video there are two people parked up on what seems to be Area 51, riddled with warning and danger signs. This is the use of CGI as they can make these blocks move round and fly, as the stereotype of aliens are spacey and have flying movements/objects
Rotoscoping -
CGI - Computer Generated Image
Mattes - Painted Scenery
Uses of VFX to enhance engagement
- Increases Visual Appeal
- Increases likelihood to watch it again, as adverts can be more cinematic
- VFX can technically create camera angles that would be too costly / risky to create in real life
- Keeping up to date with effects allows companies to date with audience expectations
- Hyper realistic ideas of products make them more desirable ( For example: Coca Cola)
- Can contextualise the product in a world that does not exist / no longer exists (Informs Narrative)
- Can save the advertisers money
Idents
What is the purpose of ident? The purpose of ident is to show the viewer that the producers o these channels and shows have a humours side towards all of this and values that we connect with on day to day life
How can visual effects assist the brand of a channel or product? - Visual Effects can create the product to look Hyper Real, this makes the product more appealing and appetising towards the target audience and real them in towards purchasing the product.
This videos use of visual effects enhance the video through suspense of the change 4 logo building up, the video is meant to be linked to aliens, through this video there are two people parked up on what seems to be Area 51, riddled with warning and danger signs. This is the use of CGI as they can make these blocks move round and fly, as the stereotype of aliens are spacey and have flying movements/objects
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